EXPEDIA

Made to Travel

While people trusted Expedia to handle their trip, they didn't feel cared for, and the category was seen as selling travel, not enabling it. Our strategy was to reposition Expedia as the brand that helps make travel happen, by removing the barriers between people and the moments that matter. We brought that to life with "Made to Travel," telling human stories that showed what travel unlocks, from first-time ocean trips to unexpected journeys across the world.