TROJAN

Get Yours On

While condoms are seen as taking away from pleasure, with most believing they diminish feeling, we saw an opportunity to flip that perception on its head by leaning into what Trojan uniquely offers. So our strategy was to reframe condoms as enhancers of pleasure, using Trojan's breadth of options to position each one as a way to unlock different sensations and experiences. We brought that to life with "Get Yours On," finding creative ways to express pleasure that made Trojan feel more modern and desirable within some serious media constraints.

The campaign extended into the launch of Trojan UltraFit, using dance and music to show how good it feels when you find the right condom for you, continuing our emphasis on 'breadth' of different sensations and experiences.